Experience designed to resonate

A creative studio building brand worlds, launches and experiences for global brands.

00:00:00
01Practice

Brands are worlds. We build them.

Fourth Facet is a creative studio for brand worlds. We connect strategy to expression across physical, digital and cultural space, so a brand looks, moves and feels like one idea.

Every project moves through four facets, toward a single outcome.

Selected work for

M·A·C Cosmetics · Amazon MGM Studios · Prime Video · Atlantic Records · Showfields · Ralph Lauren

02Process

Four facets. One outcome.

  1. 01

    Intent

    Why it exists. Purpose and ambition, grounded in culture and audience.

  2. 02

    Story

    What it means. A point of view that turns intent into meaning, and travels across markets.

  3. 03

    Form

    How it’s shaped. Visual language, objects, spaces and content, built to scale.

  4. 04

    Reveal

    How it’s met. Moments across space, screen and social, held together by one thread.

The outcome

Resonance

Resonance is the outcome. The feeling that outlasts the moment and carries into culture. Every facet is built to arrive here.

03Behind the work

The thinking behind the worlds.

Four projects led by founder Tielor McBride, traced through each facet to the resonance they left behind.

Elle World
01 / 04

Elle World

Prime Video & Amazon MGM Studios · 2026
  1. 01 · Intent

    Launch the Elle prequel and celebrate 25 years of Legally Blonde by making a beloved canon physically real for two generations of fans.

  2. 02 · Story

    A narrative blueprint, written for the winning pitch, where world-building, entertainment and commercial partners live inside one story.

  3. 03 · Form

    A layered, multi-sensory world in signature pink, built from digital atmospheres, narrative vignettes and interactive moments.

  4. 04 · Reveal

    Staged at Hall des Lumières as a world fans could walk into, with commercial partners woven into the story.

  5. The outcome · ResonanceSold out in 10 minutes. 1,300+ fans in a single day.

    A benchmark for franchise world expansion, carried by organic coverage across social, creators and entertainment press.

Full case study on tielormcbride.com →
Not for Radio
02 / 04

Not for Radio

Atlantic Records · María Zardoya · 2025
  1. 01 · Intent

    Give María Zardoya’s first solo era clear authorship, with a launch as quiet and intense as the record.

  2. 02 · Story

    Winter’s contrast: romance and tension, intimacy and scale, translated from sound into space.

  3. 03 · Form

    Blithewood’s garden became a gothic landscape of florals, candlelight, tintype portraits, fog and projection.

  4. 04 · Reveal

    Ten experiences along one guest path, built, opened and struck in a single day.

  5. The outcome · Resonance10 experiences, 5 bespoke takeaways, built and struck in one day.

    A launch fans inhabited rather than watched, and the organic social momentum that followed.

Full case study on tielormcbride.com →
I Wear M·A·C
03 / 04

I Wear M·A·C

M·A·C Cosmetics · 2025
  1. 01 · Intent

    Mark M·A·C’s 40th birthday and launch M·A·Cximal without a nostalgic retrospective.

  2. 02 · Story

    On Canal Street, the capital of the knock-off, make M·A·C the real thing worth faking.

  3. 03 · Form

    A Canal Street souvenir shop restocked in a single day with I Wear M·A·C everything, from keychains to bedazzled lighters.

  4. 04 · Reveal

    During New York Fashion Week the market flipped into the after-party, with surprise sets from JT, Uncle Waffles and Aqutie.

  5. The outcome · Resonance$2.8M+ earned media, 60% above target. 3.5x social engagement.

    $2.8M+ in earned media, 60% above target, and 3.5x global social engagement.

Full case study on tielormcbride.com →
Showfields
04 / 04

Showfields

Showfields · 11 Bond Street · 2018
  1. 01 · Intent

    Bring digitally native brands into the physical world.

  2. 02 · Story

    Make discovery the product: every floor a rotating gallery of brand worlds.

  3. 03 · Form

    Four floors at 11 Bond Street, with 75+ bespoke brand spaces built in a single year.

  4. 04 · Reveal

    120+ events kept the store in motion, so every visit felt new.

  5. The outcome · Resonance75+ brand spaces and 120+ events in year one. 5 more stores planned.

    A retail concept and creative strategy that rolled out across five more stores.

Full case study on tielormcbride.com →
04Scope of practice

Full‑spectrum brand development.

Engage one facet or the full arc. Every deliverable is scoped to the brand and the project.

01

Intent

Define the foundation.

  • Brand positioning
  • Narrative and launch strategy
  • Cultural insight
  • Audience definition
  • Brand architecture
02

Story

Establish meaning.

  • Creative platforms
  • Campaign concepts
  • Verbal and narrative systems
  • World-building
03

Form

Give shape to the vision.

  • Visual identity direction
  • Spatial and retail design
  • Experience frameworks
  • Design oversight
04

Reveal

Bring the brand into view.

  • Launches and brand moments
  • Retail concepts and installations
  • Cultural activations
  • Multi-market rollouts
05 · The outcome

Resonance

Extend the impact.

  • Film and motion
  • Social and digital ecosystems
  • Editorial expression
  • Integrated campaigns
Strategic partnership

For brands seeking senior creative leadership, Fourth Facet works as a long-term partner, from concept through realization.

05Founder
Tielor McBride

Led by Tielor McBride.

A global creative director and brand world developer, trained in scenography, with 15+ years building worlds for M·A·C Cosmetics, Amazon MGM Studios, Atlantic Records, Showfields and Ralph Lauren.

The portfolio shows the work. Fourth Facet is the practice behind it.

See the full portfolio →
06Contact

Let’s build a world.

tielormcbride@gmail.com
© Fourth Facet Studio LLCwww.fourthfacet.comBrooklyn, New York